India airs edgier TV shows — but cuts out the edge (AP)

In an effort to attract younger viewers without offending the older ones, Indian TV is now showing some of America's edgiest shows — but cutting out the edge.

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As India urbanizes and its middle class grows, a delicate dilemma has hit a media culture long dominated by local TV shows aimed at rural audiences, such as the soap opera "Baalika Vadhu" or "Child Bride," about a girl married off at age 10. While the young and hip audiences that attract advertising dollars want foreign imports, no broadcaster wants to upset conservative viewers or attract government ire.

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So TV channels resort to inconsistent and clumsy self-censorship, snipping scenes that are central to a show's plot with abandon. While they bleep out profanities, they will also cut a reference to the drug "crack" from one part of a show, while letting it slide a few minutes later.

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India airs edgier TV shows — but cuts out the edge (AP)