'India is very critical for us' - Hindustan Times

India is very critical for us to achieve our stated target of selling 8 million cars every year by 2015. We expect the Indian market to grow and become the third largest car market in the world behind China and US and hence bigger than Europe, by the end of this decade. It is obvious then, that if we do not take this market seriously and don't grow here, it would be very difficult for us to achieve that target.

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If we look at the chunk of the emerging markets and I as the head for Asia Pacific and African regions, then this region contributes 16-17% of all Ford cars sold worldwide. By 2020, I expect this share to double to 33-34% or every third Ford sold then would be in these markets. Around 60-70% of the growth is going to come from these regions. I am happy but not satisfied as India can offer much more to us and vice versa. The success of the Figo shows what it means getting it right in the volume segment in India and that excites us. But we are not adequately present in the market here either by way of products or distribution to fully utilise its potential. In the US, our marketshare is 17%, in Europe it is 8.8%, in Brazil it is 10% but in India and China it is nearly 3% each. We do not have enough products here but we do aspire for that kind of marketshare in India as well.

'India is very critical for us' - Hindustan Times