New 'Call of Duty' blasts last year's sales record (AP)

NEW YORK – "Call of Duty: Black Ops" blasted entertainment records this week by raking in $360 million in its first 24 hours on sale, a dramatic and lucrative indication that video games have cemented their place as mainstream entertainment on a par with movies, books and music.

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For the hordes of devoted fans who waited at midnight Monday to get their hands on the military shooter, this is hardly a surprise. For them, popping the new "Call of Duty" into a game console is the equivalent of turning on the TV to watch the Super Bowl or sitting back with a tub of popcorn to watch the latest blockbuster movie.

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But while movies happen at you, video games allow the user to affect the story's outcome. That hands-on experience and interactions with other players fit the emerging social-media era where consumers demand a voice in whatever they do.

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New 'Call of Duty' blasts last year's sales record (AP)