With his jabs at NBC network executives apparently resonating in a country filled with the unemployed, viewership has soared.
O'Brien's ratings have been rising through the week, which was an extraordinary one in late-night television and saw O'Brien and David Letterman hurling barbed remarks at Jay Leno , and Leno firing back. "Tonight" ratings Friday were 50 percent higher than they've been this season, and O'Brien beat CBS' Letterman, according to a preliminary Nielsen Co. estimate based on large markets. In the 18-to-49-year-old demographic that NBC relies on to set advertising prices, O'Brien even beat Leno's prime-time show.
Full Story: Ratings soaring for O'Brien (AP)
O'Brien's ratings have been rising through the week, which was an extraordinary one in late-night television and saw O'Brien and David Letterman hurling barbed remarks at Jay Leno , and Leno firing back. "Tonight" ratings Friday were 50 percent higher than they've been this season, and O'Brien beat CBS' Letterman, according to a preliminary Nielsen Co. estimate based on large markets. In the 18-to-49-year-old demographic that NBC relies on to set advertising prices, O'Brien even beat Leno's prime-time show.
Full Story: Ratings soaring for O'Brien (AP)
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