NBC hopes to recover for Olympics (AP)

Winter Olympics . A solid Olympics performance in February could go a long way toward rehabilitating the network. The past few weeks of bad publicity haven't helped, though, and NBC's struggling prime-time ratings hinder its abilities to promote the Vancouver games, which begin Feb. 12.

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NBC also knows going in that it will lose millions of dollars on the Olympics but insists that no corners will be cut that viewers will be able to see. "The squabbling over late night has really overshadowed anticipation for the games," said Shari Anne Brill, an analyst for the Madison Avenue firm Carat USA.

Full Story: NBC hopes to recover for Olympics (AP)