'Mad Men,' '30 Rock' take top series Emmys (AP)

AMC's glossy 1960s Madison Avenue saga " Mad Men ," which last year became the first basic cable show to win a top series award, won the best drama trophy for a second time.

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30 Rock ," a satirical take on life inside a TV variety show, was honored for the third time as best comedy series, while star Alec Baldwin won his second award as best comedy actor. "We want to thank our friends at NBC for keeping us on the air ... even though we are so much more expensive than a talk show," said "30 Rock" creator and star Tina Fey , referring to Jay Leno 's new daily prime-time comedy show, which NBC likes to note is cheaper to produce than a scripted series.

Full Story: 'Mad Men,' '30 Rock' take top series Emmys (AP)