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'District 9' lifts off with No. 1 weekend at $37M (AP)

By
Viraj
on August 17, 2009 10:32 PM | | Comments (0) | TrackBacks (0)
The Sony release produced by " Lord of the Rings " director Peter Jackson led the weekend with a $37 million debut, according to studio estimates Sunday.

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"District 9" is the debut feature from commercial and music-video director Neill Blomkamp , who co-wrote the tale about extraterrestrials forced by humans to live in squalor in a ghetto in South Africa . The movie built audience interest with a clever marketing campaign playing up the theme of prejudice against aliens, including posters instructing citizens to report non-humans and ads on bus benches stating that the seats are for humans only.

Full Story: 'District 9' lifts off with No. 1 weekend at $37M (AP)

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