Memorial Day weekend in 2005. Its three-day total also beat the $61 million gross the first movie took in over that full four-day holiday weekend.
"It just shows people seem happy to escape to the movies and have a good laugh," said Anne Globe, head of marketing for DreamWorks Animation . While parents with children were the bulk of the audience, "Madagascar" also drew teens and adults on their own, who made up half the audience on Friday and one-third on Saturday, Globe said.
Full Story: 'Madagascar' roars with $63.5 million weekend (AP)
"It just shows people seem happy to escape to the movies and have a good laugh," said Anne Globe, head of marketing for DreamWorks Animation . While parents with children were the bulk of the audience, "Madagascar" also drew teens and adults on their own, who made up half the audience on Friday and one-third on Saturday, Globe said.
Full Story: 'Madagascar' roars with $63.5 million weekend (AP)
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