Tesco shareholders are being asked to back proposals to improve welfare standards for chickens championed by TV cook Hugh Fearnley-Whittingstall.
The celebrity chef will attend Tesco's annual general meeting in Solihull where investors will be asked to adopt new standards for the rearing of birds.
High-profile campaign Tesco, which accounts for more than a fifth of all intensively reared chickens sold, was criticised earlier this year when it cut the retail price of its standard whole chicken to £1.99.
Full Story: Tesco faces chicken welfare vote
The celebrity chef will attend Tesco's annual general meeting in Solihull where investors will be asked to adopt new standards for the rearing of birds.
High-profile campaign Tesco, which accounts for more than a fifth of all intensively reared chickens sold, was criticised earlier this year when it cut the retail price of its standard whole chicken to £1.99.
Full Story: Tesco faces chicken welfare vote
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